Upon graduation from Kansas State University, Dave Dreiling sold his limousine business and used the $2,800 proceeds to buy half of “It’s Greek To Me” from David Barnes. Their business plan consisted of traveling in vans to sororities and fraternities across the Midwest, selling Greek apparel “on the spot." Unable to get financing, Mr. Barnes obtained a $6,000 home equity line of credit, which the two used to start their new venture. Although incredibly under capitalized, the two found a way to make it work. They hired three sales representatives that traveled with them, spending four to six nights a week on the road. First year sales exceeded $500,000.
